Bullying is a deliberate offense not a mistake. It doesn't deserve any niceties. When you are too kind to bullies with terms such as 'self righteous shaming', it may sound very good but you are only further encouraging the behavior. If you don't like being called out, just don't behave obnoxiously with people. You can't have your cake and eat it too.... Sorry but not sorry. No sympathy for such behavior from my end.